It’s important to know where your audience is online. By now, we know the value of marketiing on social media. Marketing on social media is valuable to a business because it is a platform where MILLIONS if not BILLIONS of people congregate and are exposed to all sorts of content. This content includes commercial and non commercial.
But where is your demographic? Or rather, what social media platform holds the highest percentage of you demographic? This question is what a lot of businesses overlook. Knowing who is on each social media will make your pay per click marketing cost and efforts rewarded at a higher conversion rate. This is because it is your targeted demographic that at the End of the day call you up for your services or purchase your product, not everyone else.
With that said, above is an infographic found on social media today.